Liverpool FC has proudly announced a new multi-year collaboration with Visit Maldives, designating the stunning island nation as the club’s official tourist destination partner. This exciting partnership encompasses both the men’s and women’s teams and aims to spotlight the Maldives as a premier travel spot, showcasing its rich heritage, diverse activities, and breathtaking landscapes.
Uniting two globally celebrated brands, this alliance emphasizes their mutual dedication to delivering exceptional experiences—whether it’s the electric atmosphere at Anfield or the serene beauty of the Maldives, recognized as the world’s top destination for five consecutive years. To kick off this collaboration, fans can enter a competition for a chance to win a remarkable five-night trip to the Maldives, complete with flights and accommodation. Visit here for entry details.
The partnership will also bring fans exclusive content, special offers, and unique competitions featuring prizes money can’t buy. With Liverpool FC boasting over 200 million followers across its social media channels—garnering nearly 12 billion views and 1.5 billion engagements last season, the highest in the Premier League—Visit Maldives will tap into this vast audience to boost its visibility. This comes on the heels of a record-setting 2024 for Maldives tourism, with an ambitious goal of $5 billion in receipts set for 2025.
As the most-watched Premier League team worldwide, Liverpool FC drew a cumulative audience of 471 million last season, a trend that continues into the current campaign. Beyond promoting the Maldives as a must-visit location, the partnership aligns with Visit Maldives’ commitment to sustainability and ocean conservation—vital priorities for an island nation at risk from climate change and rising sea levels. Through Liverpool’s acclaimed sustainability initiative, The Red Way, the club will work alongside Visit Maldives to promote these efforts and inspire meaningful change.
“We’re thrilled to bring Visit Maldives into the Liverpool FC family as our official tourist destination partner,” said Ben Latty, the club’s chief commercial officer. “Both organizations are passionate about crafting memorable moments that connect people, and we’re united in our pursuit of sustainability—whether through The Red Way or Visit Maldives’ focus on preserving its fragile marine ecosystems. We’re eager to champion these shared values together.”
Mr. Ibrahim Shiuree, CEO and managing director of Visit Maldives, echoed this sentiment: “Teaming up with an iconic club like Liverpool FC, which shares our vision for a sustainable future, is a milestone for us. This partnership will unlock exclusive opportunities, bringing the Maldives’ charm to millions of dedicated fans globally. We’re especially excited about the competition and the chance to offer one lucky winner an unforgettable escape to the Sunny Side of Life.”