SAii Lagoon Maldives, Curio Collection by Hilton Elevates Guest Experience with New Brand Focus

Resort enhances design, dining, and sustainability under the mantra ‘Peace of Mind is the Ultimate Luxury.

July 31, 2025 by Aaiz Abdulla Faiz
Resort Wellness
Main Image Watermark
Desktop Ad Mobile Ad
SAii Lagoon Maldives, Curio Collection by Hilton, a part of SAii Hotels & Resorts under the lifestyle brand S Hotels & Resorts, has officially relaunched with a refreshed brand identity emphasizing that “Peace of Mind is the Ultimate Luxury.” This evolution transforms the resort from merely a place to stay into a destination dedicated to offering personalized peace of mind through heartfelt service, nature-inspired settings, meaningful experiences, and a strong commitment to sustainability. The relaunch addresses the shifting priorities of global travelers who increasingly seek clarity, connection, and care alongside comfort in their journeys. The renewed identity embraces this trend by promoting slower, more mindful travel focused on personal wellbeing and authentic local engagement.

Central to this transformation is the introduction of Brand Signatures, a collection of thoughtfully curated experiences designed to foster joy, freedom, and peace of mind wherever SAii operates. Guests are welcomed by SAii Gurus, on-site experts who provide insider knowledge of hidden local gems to make each visit feel genuine and personal. Wellness offerings are enhanced through SAii Wellness Gurus, professionals trained to deliver customized care for mind, body, and spirit, including guided yoga and tailored spa journeys. The resort’s Sensory Reception spaces greet visitors with calming scents, natural materials, and gentle textures to create an immediate sense of tranquility.

Encouraging guests to disconnect, the Digital Detox program invites moments of presence by safely storing and charging electronic devices, allowing visitors to reconnect with nature, themselves, and their companions. The culinary philosophy, Fresh, Healthy, Happy, highlights sustainably sourced ingredients prepared to nurture body and soul, coming to life across the resort’s signature dining venues such as Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and SAii Beach Club.

Guests will experience revitalized spaces and refreshed design complemented by a vibrant new visual identity that captures the brand’s energetic spirit. Noteworthy additions include the chic SAii Beach Club and a reinvented SAii Spa that places wellness front and center. Throughout the rollout of Brand Signatures, SAii Lagoon Maldives, Curio Collection by Hilton maintains its dedication to sustainable, community-oriented travel. The resort has proudly received the Green Globe certification for three consecutive years and recently earned the prestigious Gold Certification from the Environmental Impact Certification (EIC) by The Events Industry Council, underscoring its leadership in environmental stewardship. Initiatives such as eliminating single-use plastics, reducing carbon emissions, supporting marine conservation, and collaborating with local artisans and producers reflect its commitment to regional sustainability.

Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina, remarked, “Peace of mind begins the moment your toes touch our sun-kissed sands. More than just a stay, this is a multi-island escape where ease, connection, and purpose come together. From overwater bliss to underwater adventures, our refreshed identity and Brand Signatures ensure every moment reflects care—for you, the environment, and our local communities.”

For more information or to book a mindful getaway, visit saiihotels.com/lagoon-maldives.


FOLLOW US