FIX Dessert Chocolatier, the celebrated artisanal brand from Dubai known for its distinctive chocolate creations, has launched internationally for the first time through a partnership with JOALI Maldives. Starting 2 July 2025, guests at the luxury island resort will have the opportunity to indulge in FIX, The Original Dubai Chocolate—a dessert phenomenon that has earned a devoted following worldwide.
With its bold approach to flavour, intricate textures, and unique presentation, FIX has redefined the dessert experience. Now making its debut beyond the UAE, the brand’s signature chocolates will be featured at JOALI Maldives, where design, storytelling, and sensory experiences are central to the guest journey.
This new collaboration introduces "Time To Mango," an exclusive chocolate bar inspired by tropical fruits and the lighthearted essence of a getaway. Infused with popping candy, the bar evokes the warmth of sun-filled days and the nostalgic pleasure of childhood treats. The creation blends exotic flair with FIX’s signature artisanal touch, echoing the essence of JOALI’s art-immersive setting.
“More than just taste, FIX is about sparking emotion,” said Sarah Hamouda of FIX Dessert Chocolatier. “Seeing our chocolate featured at JOALI Maldives feels perfectly aligned—it’s about wonder, memory, and joyful surprises.”
Guests will encounter FIX’s confections across various curated moments throughout the island, including the resort’s airport lounge, in-villa welcome amenities, ice cream shop, and select turn-down services. Each chocolate is handcrafted in Dubai, carefully transported, and presented as a luxurious edible artwork in the Maldivian sun.
Semiha Askin, Global Director of Sales and Marketing at JOALI, noted that the collaboration extends JOALI’s philosophy of celebrating art in all forms. “At JOALI, we honour creativity—be it through architecture, sculpture, or cuisine,” she said. “FIX’s viral chocolate captures this spirit with every bite, bringing artful indulgence into our culinary offerings.”
This marks the first time FIX Dessert Chocolatier’s creations are available internationally, with JOALI Maldives being the sole destination outside the UAE to offer the brand. The partnership highlights a shared commitment to blending culinary innovation with artistic expression.
Nestled in one of the world’s largest and deepest atolls, JOALI Maldives exemplifies luxury through immersive design and sustainability. The resort features 73 lavish over-water and beach villas, each with a dedicated Jadugar—translated as “skilled magician” in Dhivehi—ensuring personalised service. With nightly rates starting from $2,928 for a Water Villa with Pool on a B&B basis, JOALI also offers the JOALI BEING Cure experience, curated dining, and exceptional wellness amenities. Guests are invited to explore the property’s distinctive philosophy, joie de vivre—the joy of living—through every detail of their stay.
For more information or to make a reservation, visit joali.com.