I Feel Maldives, the destination marketing arm of Lets Go Maldives, has launched a strategic partnership with Emirati influencer Ahmed Ben Chaibah, known as The Aquaman, to promote the Maldives to Middle Eastern travelers, particularly from the GCC region. This collaboration, which began in June 2025, aims to position the Maldives as a top choice for families, couples, and adventure enthusiasts through engaging content and targeted outreach.
Ahmed Ben Chaibah, a Guinness World Record holder and founder of AQUAFUN, the world’s largest inflatable water park, brings a global following of over 4 million across Instagram (@theaquaman, 1.6M followers), TikTok, and YouTube. His influence in luxury, wellness, and adventure aligns perfectly with the preferences of high-spending GCC travelers. Under a 12-month Non-Disclosure and Exclusivity Agreement, I Feel Maldives serves as The Aquaman’s sole partner for Maldives-related campaigns, ensuring focused promotion of the destination.
The campaign kicked off with The Aquaman and his family experiencing a curated stay at Hideaway Beach Resort & Spa’s exclusive Signature Collection, supported by key partners. Hideaway Beach Resort & Spa provided a tailored luxury experience, while Maldives Airports Company Limited (MACL) facilitated seamless travel through Velana International Airport, offering access to the Departure CIP Lounge. Maldivian, the national carrier, ensured comfortable seaplane transfers, and Trans Maldivian Airways (TMA) granted access to its luxurious Infinity Lounge. The Maldives Marketing and Public Relations Corporation (MMPRC), through a recent MOU with Lets Go Maldives, reinforced I Feel Maldives’ role as an official brand partner for global promotion.
The campaign leverages The Aquaman’s storytelling, video reels, and immersive content across his high-engagement platforms to showcase the Maldives’ allure. This initiative is expected to drive significant growth in visitor arrivals from the UAE, Saudi Arabia, and Qatar, positioning the Maldives as a competitive destination for high-value travelers. By blending authentic Middle Eastern connections with strategic media, this partnership marks a transformative step in targeted tourism promotion.