The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) proudly named Bollywood superstar Katrina Kaif as the Global Brand Ambassador for the Maldives. This announcement aligns with the launch of Visit Maldives’ Summer Sale Campaign, aimed at attracting travelers to explore the island nation’s stunning landscapes, rich marine ecosystems, and luxurious accommodations.
Katrina Kaif, an internationally celebrated actress and entrepreneur, brings a dynamic presence to the role. Renowned for her roles in numerous hit films and honored with multiple awards, she has made significant contributions to Indian cinema. Beyond acting, Kaif has showcased her business prowess, earning the Forbes Icon of Excellence award and establishing herself as a trailblazer in both entertainment and entrepreneurship.
Expressing her enthusiasm for the partnership, Kaif stated, “The Maldives is a haven of elegance and serenity, blending luxury with nature’s beauty. I’m thrilled to represent the Sunny Side of Life and share this paradise’s unique allure with travelers worldwide, highlighting its exceptional offerings.”
Ibrahim Shiuree, CEO and Managing Director of Visit Maldives, praised the collaboration, saying, “Katrina’s vibrant energy and global appeal make her the ideal ambassador for the Maldives, the World’s Leading Destination for five consecutive years. Her role will amplify our Summer Sale Campaign in major markets globally.”
The Summer Sale Campaign offers exclusive deals on stays at luxury resorts, cozy guesthouses, and family-oriented accommodations. Targeting key regions such as the UK, Russia & CIS, DACH, Italy, Poland, Spain, and India, the campaign promotes unforgettable summer getaways. These efforts reflect Visit Maldives’ dedication to enhancing its global presence and boosting bookings for Summer 2025 and beyond.