The Maldives is once again affirming its place among the world’s most sought-after island destinations, earning international acclaim while recording a strong surge in visitor numbers. Recently, the country received the Best Beach Destination Award at the World Tourism Awards 2025 in Brussels and was also listed among the top ten countries for food in the Condé Nast Traveller Readers’ Choice Awards 2025.
According to the Ministry of Tourism, more than 1.7 million tourists have visited the Maldives as of October 21, 2025, representing a 10% increase compared to the same period last year. With the year’s final quarter expected to bring the highest number of arrivals during the nation’s peak travel season, the Maldives is well on course to meet its target of 2.3 million visitors by year’s end.
This growth is being fueled by continued demand from major markets including India, China, Russia, and the UK, along with rising interest from regions such as the Middle East and Europe. Travellers are increasingly drawn to experiences that combine relaxation with discovery, reflecting a wider shift in global tourism towards more immersive and experience-driven travel rather than traditional leisure stays.
As arrivals climb, the Maldives’ tourism focus is evolving from pure volume to quality and authenticity. Among the hospitality brands shaping this transition is Cinnamon Hotels & Resorts, which operates four properties across the archipelago. The brand emphasizes creating deeper guest experiences—from spa therapies inspired by Asian wellness traditions at Mandara Spa and Chavana Spa, to private beachfront dining that celebrates the region’s rich culinary culture. Guests who book directly are also offered exclusive credits and personalized adventures, aligning with the Maldives’ growing reputation as a destination for conscious and experiential travel.
This approach mirrors the nation’s broader tourism vision, one that prioritizes sustainability, cultural connection, and genuine experiences. By blending regional hospitality with world-class service, Cinnamon Hotels & Resorts continues to play a role in shaping how visitors experience the islands.
As the Maldives heads toward another record-breaking year, its success lies not only in the increasing number of arrivals but also in its ability to deliver meaningful, high-quality experiences—an ethos shared by the country’s leading hospitality brands as they continue to redefine island tourism across the region.