The Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off the year by showcasing the Maldives' diverse travel experiences at Fitur 2025, the first major international travel trade event of the year. Held in Madrid, Spain from January 22nd to 26th, 2025, this prestigious event is attracting industry professionals from around the globe.
At Fitur, MMPRC is joined by 25 industry partners to promote the Maldives as a top travel destination, strengthening its presence in Spain and Europe. Fitur is a key platform for connecting with travel agents, tour operators, and media from Latin America and beyond, providing an opportunity to highlight the Maldives' wide array of experiences, including romantic getaways, wellness retreats, adventure holidays, family vacations, and both summer and winter escapes.
The Maldives’ stand at the event is designed to reflect the country’s rich tourism offerings, from sustainability and luxury to romance, adventure, and cultural exploration. Interactive activities are a central feature of the stand, where visitors can participate in local food tastings, create personalized calligraphy bookmarks, and enjoy photo opportunities with traditional Maldivian props, such as libaas and feyli. The stand also showcases captivating visuals and videos on LED screens, giving attendees a virtual tour of the Maldives' unique destinations. Additionally, a raffle draw will offer lucky winners complimentary holidays to the Maldives, courtesy of Ithaa Holidays Maldives.
Fitur 2025 serves as an ideal platform for the Maldives to introduce new tourism products and experiences. The event is particularly significant as Spain was one of the top 10 markets for tourist arrivals to the Maldives in 2024, with 47,835 visitors. Building on the momentum from the previous year, MMPRC aims to further boost the Maldives’ visibility and attract even more Spanish tourists with its engaging activities at Fitur.
The participation in Fitur 2025 reflects MMPRC’s ongoing commitment to promoting the Maldives as a diverse and attractive destination for international travelers.