Since its inception in August 2005, Ooredoo Maldives has been at the forefront of the country’s telecommunications and digital services industry. Originally launched as Wataniya Telecom Maldives, the company has been an integral part of transforming the digital landscape in the Maldives. As a member of the Ooredoo Group, which spans the Middle East, North Africa, and Southeast Asia, Ooredoo Maldives has consistently driven innovation and redefined telecom services, providing customers with world-class connectivity and technology.
A commitment to innovation has been central to Ooredoo Maldives’ success. The company has continuously invested in cutting-edge technologies to improve its mobile, broadband, and corporate managed services. The expansion of its 4G and 5G networks has significantly enhanced connectivity across the country, particularly in remote areas. By deploying new network sites and improving infrastructure, Ooredoo has extended its SuperNet broadband service to an additional 15 islands, bringing its total coverage to 73 islands and covering over 63% of households in the Maldives.
Ooredoo Maldives’ Digital Maldives strategy aims to enrich digital lives by prioritizing self-service capabilities. By empowering customers to manage their accounts and access services at their convenience, the company is reducing reliance on traditional service channels. This focus on digitalization not only strengthens Ooredoo’s telecom services but also plays a pivotal role in transforming other industries, setting a high standard for service delivery across the nation.
In addition to its technological advancements, Ooredoo Maldives has demonstrated agility in adapting to changes in the market. The company’s ability to respond quickly to emerging trends has allowed it to stay ahead of technological shifts, ensuring its offerings remain aligned with customer needs. Through strategic units that embrace agile methodologies, Ooredoo has fostered a work environment conducive to innovation and creativity, driving its continued success.
At the core of Ooredoo’s operations is a commitment to delivering an exceptional customer experience. The company’s customer-first approach is exemplified through initiatives such as Customer Day, where leadership personally engages with customers to gain insights into their experiences. This direct interaction allows Ooredoo to continually refine and improve its services, further enhancing customer satisfaction. The company’s network reliability is another cornerstone of its success, ensuring seamless connectivity, even in remote areas. Notably, Ooredoo launched AirFibre, the first 5G-powered home broadband service in the Maldives, and became the first to launch a commercial 5G network in the country, covering key areas including Malé, business hubs, hospitals, and public spaces.
A significant milestone in Ooredoo Maldives’ digital strategy came in 2024 with the arrival of the PEACE Cable, a major international submarine cable that connects the Maldives directly to Singapore and Europe. This cable, which landed in Kulhudhuffushi City, enhances the country’s global connectivity, supporting the digital transformation of businesses and communities. It also opens up opportunities for further growth in hyperscalers and managed services, contributing to job creation and skills development in the digital economy.
Ooredoo Maldives has also invested in infrastructure, launching a Tier-3 ready Data Center in Hulhumale in 2021. This state-of-the-art facility provides businesses across the Maldives with the reliable IT infrastructure necessary for seamless digital transformation. As the first Tier-3 ready data center in the country, it plays a crucial role in supporting the growth of local businesses, especially in the government, corporate, and hospitality sectors.
The company’s Digital Islands Initiative further extends its impact, with the transformation of N. Landhoo into the Maldives’ first Digital Island. This initiative integrates Ooredoo’s digital services, such as the SuperApp, m-Faisaa digital wallet, and Moolee e-commerce platform, to facilitate smoother financial transactions and promote digital literacy. By creating a digitally inclusive society, Ooredoo Maldives is leading the charge in fostering a digital-first mindset across the nation.
Ooredoo’s SuperApp, launched in 2019, has been a game-changer in the digital landscape. The first app of its kind in the world, it integrates telecom services, financial services, and e-commerce into a single platform, offering users a convenient and comprehensive digital experience. With over 160,000 active monthly users, the SuperApp has become a key component of Ooredoo Maldives’ digital strategy, making it easier for customers to access various services, from mobile recharges to online shopping.
Additionally, the launch of Moolee, Ooredoo’s e-commerce marketplace, reflects the company’s commitment to accelerating digital transformation. Moolee leverages artificial intelligence to simplify online shopping, enabling both businesses and consumers to access the goods and services they need, further solidifying Ooredoo Maldives as a key driver of digital growth.
Beyond technological advancements, Ooredoo Maldives is committed to corporate social responsibility (CSR) and contributing positively to society. The company has donated MVR 16 million to the government, supported health kit donations, and promoted digital literacy through various initiatives. In line with its sustainability efforts, Ooredoo Maldives has pledged to plant 20,000 trees by 2025 under its “Grow with Ooredoo” initiative, further promoting environmental responsibility.
Ooredoo’s “Israhvehinnai Eku Ooredoo” campaign honors senior citizens by providing them with access to technology and organizing intergenerational activities, reinforcing its dedication to community engagement. These efforts highlight Ooredoo Maldives’ commitment to improving lives, fostering sustainable growth, and making a positive impact on society.
Ooredoo Maldives’ ongoing success is a direct result of its focus on customer satisfaction, technological innovation, and social responsibility. With its extensive network, cutting-edge services, and commitment to digital transformation, Ooredoo Maldives is playing a pivotal role in shaping the future of telecommunications in the country. Through its forward-thinking approach, the company is driving digital growth and contributing to the broader digital economy, ensuring that the Maldives is well-positioned to thrive in the digital era.